From the moment you arrive, you'll find you belong at The Beach – Myrtle Beach, South Carolina. Families, couples and those in search of a warm welcome will find more than just a day at The Beach when they come together to connect and enjoy vibrant entertainment and family attractions, including world-class golf, shopping and fresh coastal Carolina cuisine. Popularly known as the Grand Strand, Myrtle Beach is one destination made up of 14 unique communities that stretch 60 miles along the northeast coast of South Carolina.
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In general, this means wearing face coverings at public, indoor settings, and also outdoors when social distancing is not possible frequent hand-washing with soap and water and staying home when sick. Visit Myrtle Beach continues to maintain the Healthy Travel section on with the latest COVID-19 updates and mandates, and also encourages overall vigilance that may go above and beyond what is required. The consumer research and brand development work was conducted in partnership with MMGY to support Visit Myrtle Beach's long-term strategic plan. The previous branding for Visit Myrtle Beach was utilized for more than 10 years and supported significant industry growth for the region. The Beach branding will ensure we continue to invest in increasing our tourism market share and leverage our competitive advantage for years to come." "Tourism is the economic lifeblood of Myrtle Beach, providing $7 billion in economic impact throughout our 14 communities in the Grand Strand. "We are exceptionally thankful for the many community partners who worked tirelessly to support the Myrtle Beach visitor experience and made the many adjustments needed, such as new safety protocols, during the past year," said Stuart Butler, chief marketing officer, Visit Myrtle Beach. The campaign will be supplemented by specific efforts to support non-stop air service markets as well as meetings and groups audiences.Īs part of the National Travel and Tourism Week celebration, Visit Myrtle Beach announced the destination's 2020 economic impact, which included more than $842 million in gross lodging sales.
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The campaign will feature paid media elements including television spots, paid search, paid social media and out of home public relations social media co-branded partnerships and more. "You Belong At The Beach," the initial marketing campaign to fully integrate The Beach brand, will showcase a multi-faceted effort with a data-led approach to targeting and optimization for key audiences. "Visit Myrtle Beach will continue to drive economic impact for the destination, and The Beach brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about." "While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements," said Karen Riordan, president and CEO, Visit Myrtle Beach.